Government to boost Toddy sector
The revised liquor policy of Kerala suggests a desire of the government to leverage the potential of toddy (local alcohol) to boost the state’s tourism industry by promoting responsible consumption and cultural experiences for visitors.
By transforming the existing toddy shops into public eateries, the government aims to create a unique dining experience that showcases the rich flavors of Kerala cuisine, providing both locals and tourists with a delightful culinary journey.
Meanwhile, toddy tapping will be promoted throughout the state through plantation initiatives, fostering sustainable practices and ensuring a continuous supply of high-quality toddy for the branded outlets, thus enhancing the overall tourism experience.
At the same time, rather than wasting leftover toddy after sales, it could be utilized to produce products such as vinegar, with the help of Kudumbashree units, empowering local women’s self-help groups and promoting a circular economy in the toddy sector.